CPure, indisputable proof of a winning bet

Evolution of CBD legislation in Switzerland: the example of CPure

In 2012, Switzerland decided to impose a more flexible legalization on cannabis. Previously perceived as an entirely illegal plant, the confederation then chose to no longer consider possession of less than 10 grams of hemp a criminal offence, paving the way for the development of strains like CPure, a Swiss CBD benchmark.

Subsequently, in 2016, the country further relaxed the law, making it legal to consume, grow and sell cannabis, as long as it contains less than 1% THC (the main cannabinoid with psychotropic effects found in weed).

Thanks to this new cannabis legislation, many entrepreneurs have decided to get into the business, with the result that the number of declared manufacturers and distributors has risen from 5 in 2017 to 600 in 2018.

BioCan, a forward-thinking company

The first company to enter the market was BioCan, founded in 2015. Its principal founder, Markus Walther, was already thinking of exploiting the virtues of CBD (a cannabinoid with relaxing but non-psychotropic effects) in 2000. He seized his chance in 2008, when the acceptable THC content in cannabis was raised from 0.3 to 1%.

So, together with his colleague Dario Tobler, he spent many years crossing hemp plants, before obtaining a plant containing less than 1% THC. Following this success, the two men set up their company in 2015 and began marketing the fruits of their labor in August 2016, thanks to their collaboration with the authorities and the advent of their CPure brand.

CPure is a BioCan product that fully complies with Swiss standards. The brand offers a wide range of products made from plants harvested in the company’s various greenhouses across the country. It was the first legal hemp brand to go on sale in 2016, inspiring many companies to enter the medical cannabis market. These guarantees explain the growing interest inpurchasing Swiss CBD products.

This is particularly true of Naturalpes, which—like CPure—offers a wide variety of herbs and oils with relaxing and soothing properties, etc., but always without any psychotropic or “heady” effects. These products continue to attract and appeal to more and more people who want to relieve their pain in a more natural way, without resorting to conventional treatments. Our line ofCBD oils complements this offering.

Growth and prospects for these trend-setting companies

Thus, the success of these companies is undeniable: growing demand and an increasingly diverse range of products (oils, creams, capsules, etc.) continue to win people over and seem to work for the vast majority of their users. The challenge now is to identify the best Swiss CBD product for each specific use.

Even in their wildest dreams, Dario and Markus never imagined that legal cannabis would take off like this or that there would be so many enthusiasts. Today, BioCan supplies dozens of stores across Switzerland with cannabis-derived products, and—following the example of Naturalpes and its online shop —the company is constantly seeking to develop new concepts under the CPure label, such as culinary flavors to enhance your pasta sauce. We’re tracking this market in our CBD news coverage.

Although the success of these companies is no longer in doubt, they continue to look ahead and explore new ventures, such as tablets, cosmetics, textiles, paper, and even hemp-concrete. Our guide to Swiss organic CBD provides an overview of these industries.

Among the pioneers of this movement, CPure perfectly embodies this commitment to innovation. By distinguishing itself with a variety of legal, natural, and nationally recognized CBD products, CPure has paved the way for a new vision of hemp, far beyond its traditional uses. Our CBD flowers meet the same high standards.

Harnessing all the virtues of CBD, especially if you're a determined athlete, is a mission these entrepreneurs have set out to accomplish, and it looks like they're well on their way to doing just that.

Written by johannboschung

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